‘There is no change
until there is
behavioural change’
Leandro Herrero
Tools and Techniques
Through our association with Viral Change LLP, E AND H are able to bring the public and not
for profit sectors the unique opportunity to benefit from this alternative approach to change.

Viral Change™ can be used in organisations to shape a new culture, to create new ways of working, to adopt new technology, to foster innovation, to create alignment after reorganisations or for any other situation where new behaviours are the key to success.
The traditional model of change is linear: big change needs a big set of initiatives cascaded down via big communication programmes. In Viral Change™ a small set of behaviours spread by a small number of people, through their social networks of influence within the organisation, creates massive behavioural tipping points. These are translated into new routines and 'cultures' - new ideas established, new ways of working, new process adoption, new culture, etc.
Viral Change™ is about creating an internal epidemic of success.
In our view, Viral Change™ has the potential to significantly speed up and increase the success of change programmes in the public and not for profit sectors.
Further information and case studies can be accessed at www.viralchange.com
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